San Francisco’s Pier 45 renewal case unexpectedly triggers conflict between father and son at famous sourdough bread shop

The recent redevelopment plan for Pier 45 has sparked intense debate within the San Francisco community. The San Francisco Port Commission recently endorsed the project, which, while non-binding, has led to a heated exchange between supporters and opponents. Even the iconic Boudin Bakery family has found themselves publicly at odds over the issue.

One of the primary reasons for the Port Commission’s backing is the urgent need to reinforce Pier 45 to prevent a fate similar to Pier 54, which had to be closed due to years of neglect. However, controversy arises primarily from plans concerning Area C and the development north of Jefferson Street.

The San Francisco Chronicle reports that Area C, which was historically utilized by fishermen for storage, was devastated by a major fire in 2020. Since then, it has remained a space where fishermen store their tools. Now, with a proposed budget of $55 million, the plan aims to construct a new fish market and exhibition area at the southern end of Area C, potentially restricting fishermen’s access to vital storage space.

The area north of Jefferson Street houses not only Boudin Bakery but also a winery and a brewery. The new plan proposes to build additional facilities for the winery and brewery, as well as ten rental apartments. This has prompted pushback from Dan Giraudo, the second-generation owner of Boudin Bakery, who argues that the development threatens existing businesses and won’t necessarily attract enough visitors.

Contrastingly, retired Lou Giraudo strongly supports the initiative, participating in the “Fisherman’s Wharf Revitalized” advocacy group. He believes that this area, which he fondly calls home, requires revitalization and that renovations would ultimately benefit the fishing industry.

It’s important to note, however, that the Port Commission’s endorsement does not guarantee approval, as the plan still requires the city council’s consent. Even if council members agree, an environmental impact assessment must also be passed, with construction unlikely to commence until after 2028. Additionally, the Port Commission’s backing comes with conditions, mandating respect for the 66-year lease and existing agreements with fishermen.

Opponents remain steadfast in their resistance, emphasizing that the fishing grounds are already limited and that losing access to Pier 45 will severely hinder their operations. With parking spaces proposed for public use post-construction, fishermen and transporters are concerned about their ability to park trucks nearby. Michael Rescino, whose family has been tied to Fisherman’s Wharf since 1908, expressed frustration, saying, “Fishermen are busy at the pier, and the city is planning to hold events in the back? It’s unbelievable.”

Nevertheless, supporters are not backing down. Kenny Belov, who has operated “TwoXSea” at Pier 45 for 13 years, insists that the pier must evolve. He sees the construction of a fish market and exhibition space as a necessary step toward community engagement, echoing presidential campaign rhetoric with, “We need to move forward, not backward.”

At 78 years old, Lou Giraudo remains optimistic about the potential for change at Fisherman’s Wharf. While it appears both sides are divided on the approach, they share a common goal. The pressing question now is whether a consensus can be reached before the city council votes.