Lightning farewell- New Zealand airport avoids traffic jams and hugs are limited to 3 minutes

In a recent interview, we spoke with Dan De Bono, the CEO of Dunedin Airport in New Zealand, about the airport’s new “3-minute hug” policy implemented in September to promote smoother traffic flow in the drop-off area. This initiative, designed to prevent congestion, has sparked polarized responses on social media.

De Bono pointed out that signs outside the terminal advise passengers that they can only share a brief hug for a maximum of three minutes. Those looking for a more emotional farewell are encouraged to use the parking lot instead.

“The aim of this time limit is to ensure that the redesigned drop-off area remains clear and efficient,” he explained. “This area is really intended for quick goodbyes.”

Reactions to the initiative have been mixed. De Bono noted that some people accused the airport of violating basic human rights by limiting hug time, while others appreciate the measure.

“The intention behind the 3-minute hug is to replace more traditional measures seen in other airports, like wheel locks or fines for vehicles in drop-off zones,” he said, adding that some places in the UK have charged for the use of these areas.

Dunedin Airport, located on New Zealand’s South Island and serving a population of around 135,000, aims for a more “alternative” approach to airport management.

De Bono emphasized that saying goodbye and leaving within three minutes is certainly manageable. “It’s actually a great way to remind everyone to keep moving forward,” he stated.

He also mentioned that a 20-second hug can release feel-good hormones like oxytocin and serotonin, suggesting that any longer could lead to awkwardness.

Despite concerns about enforcement, De Bono reassured travelers, saying, “We don’t have hug police.” However, visitors may be directed to the parking lot for extended embraces, which are free for the first 15 minutes.

With this unique policy, Dunedin Airport is finding a novel way to balance emotional farewells with practical airport flow.